Cylinder packaging concept make from mycocomposite and algae ink.
Packaging concepts for delivery
Delivery package made from FSC approved cardboard and mycocomposite slide component
Barrel bag concept for in-store
Swing Ticket. Utilising QR code technology to trace and track a products information down to its raw material.
Website proposal consisting of a new sustainability section. This will include sections for recycling and repair schemes based on circularity and R chain management.
Planogram for in-store. Consisting of a repair section and fitness experience. The centre situates the Gymshark logo, creating a second level which overlooks the entire store.
Window display for the brick-and-mortar experience. Reflecting the mission: Innovate, Captivate, Educate.
In-store digitial screen. This reflects the swing ticket QR code whereby the consumer is able to look up any product and trace how it was made. On the left is a full screen example and on the right is a zoomed example of the product.
Infographic to effectively communicate Gymsharks mission and ultimate goal.
SUSTAINABLE STRATEGIC PLAN
Consisting of short and long-term solutions for fitness apparel brand, Gymshark